Data science involves formulating quantitative questions, identifying the data that could be used to answer those questions, cleaning it, then analysing the data, whether that’s with machine learning, statistics or with the latest neural network approaches. The final step involves communicating that answer to other people.
Data Science is a hybrid function seated at the junction of 3 critical skills: Business Expertise, Math & Statistical Modelling and Technology Skills.
One of the most common questions asked by ad agencies and advertisers alike: Are my campaigns helping my performance?
Distinguishing real impact from noise is difficult with different systems, metrics and measurement protocols.
Our solutions are designed to integrate, clean and comb through the data to create a uniform view of performance.
Knowing which customer segment to target and being able to feed in real time the right messaging is critical in today’s marketing environment.
Our grouping and clustering techniques can help you uncover an untapped market and respond to their need.
Purchase decision making is often a complex process and any buyer is subject to many factors when making a decision.
Aggregating data from all sources is very tedious for humans but not for machine learning algorithms.
What channel is driving the most value for my business? Am I starving a support channel?
Our team can help you develop a better attribution model and integrate it inside your reporting tools.
At In Marketing We Trust we create solutions to transform the way organisations use their data and leverage technology to drive better, smarter marketing. We work with some of the savviest online brands like Ebay and Expedia, helping them execute what their internal team couldn’t deliver.
We aren’t afraid to ask difficult questions and thrive on transparency through more effective use of data, not more data. We help our clients think differently about data, technology, their customers and ultimately their own businesses.
Our team is made of talented entreprenarial folk, with a deep knowledge and experience in data science and digital marketing.Our approach is fast, lean and iterative; we cut through the bureaucratic guff and deliver real insights to hungry marketers.