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It’s been an interesting week at Google This Week with the announcement that Google won’t begin to block third-party cookies in Chrome until 2023 in a big pushback of the initial timeline. There was also a spam update in Google Search, Google unveiled Ads Creative Studio and many new features in Display & Video 360.

ICYMI, here’s what happened at Google This Week.

PageSpeed Insights Publishing All Field Data

PageSpeed Insights has been updated to now publish all available field data, even if some of the data is missing. PageSpeed Insights previously only showed field data if all of the field data was collected. The updated PageSpeed Insights is now live.

Google FAQ Rich Results Limited to Two per Snippet

Google has changed how they display FAQ rich results, now showing a maximum of two FAQ rich results per search result snippet in the search results. Previously, Google showed several FAQ rich results in search. Danny Sullivan from Google confirmed the change on Twitter, saying “Yes, we made a change recently that limits these to two maximum.”

Google FAQ Rich Results Limited to Two per Snippet

Lightbox Creatives No Longer Available in Display & Video 360

Display & Video 360 Lightbox creatives will no longer be available. On August 1, 2021, new Lightbox ads cannot be created in the Display & Video 360 UI and Google Web Designer Lightbox templates will be removed. You will still be able to serve and edit existing ads until August 31 when all Lightbox ads will be disabled.

New Discovery Features for Connected TV Audiences in DV360

Google is launching new discovery features within the Audiences module in Display & Video 360 that enables you to discover third-party audience segments across connected TV inventory. There will be a new column in audience segments to show connected TV coverage and 2 new filters to filter by connected TV users and searching by audience segment provider.

New Video Content Targeting Options in DV360

There are new video content targeting options available in Display & Video 360. Now you can target in-stream video content across devices based on signals for video genre, content length, and livestream. All new targeting will be available within both the video line item and over-the-top line item and associated insertion orders.

New Generation of Video Reach Campaigns in YouTube

The new generation of YouTube reach line items in Display & Video 360 allow you to combine 6-second bumper ads and skippable in-stream assets into a single ad group to optimise for better reach using a single CPM goal.

Share Custom Attribution Models from Campaign Manager 360 to Ads Data Hub

You can now share your custom attribution models from Campaign Manager 360 to Ads Data Hub via the new “Send to Ads Data Hub” option within the Attribution Model UI. You will be able to view your conversions in Ads Data Hub through the lens of different attribution models and get event-level insights on your custom models.

Google Unveils Ads Creative Studio

Google has unveiled Ads Creative Studio, a new destination for creative and media collaboration. Ads Creative Studio brings together a number of creative tools previously found across YouTube, Display & Video 360 and Campaign Manager 360. Features include Director Mix, which allows you to customise your creative for different audiences, Dynamic display and HTML5 to generate customised and interactive creatives for Display & Video 360 and Campaign Manager 360 and Audio Mixer with the recently announced dynamic audio which enables you to build tailored audio ads for Display & Video 360 at scale.

The tool will also include a new project library to centralise creative asset construction and management, plus Ads Creative Studio allows you to work in teams, enabling multiple users to work on the same projects. Ads Creative Studio will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September.

Ads creative studio

 

Now There’s a Simpler Way to Advertise on YouTube

Google has simplified its ad creation workflow for video ads on YouTube. As part of its International Small Business Week, Google announced the new workflow, now available globally on mobile and desktop, where advertisers can launch a campaign simply by adding a video, selecting the audiences they want to reach and designating a budget.

Merchant Sites Showing Invalid Product Availability May be Suspended

Google Merchant Center has a new policy on “Inaccurate availability” due to inconsistent availability between your landing page and checkout pages on your website. This policy is replacing the “Delivery issues” policy and will go into effect on September 1, 2021. The violating account may receive a warning or suspension when “one or more of your products show as unavailable for purchase at checkout even though they’re displayed as being in stock on your landing pages.”

Spam Update in Google Search

Google announced another Search update called a “spam update” which ran on the 23rd of June and concluded the same day. Google also said they will run another spam update next week.

“As part of our regular work to improve results, we’ve released a spam update to our systems.”

Google Won’t Block Third-Party Cookies Until 2023

Google has pushed back the timeline to block third-party cookies in Chrome. “While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director with Chrome.

Developers can begin adoption after the technology is deployed by late 2022.

“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with the commitments we have offered, Chrome could then phase out third-party cookies over a three-month period, starting in mid-2023 and ending in late 2023.”

Thank You for Reading

Have you noticed any changes from Google this week?

Check back next Friday for the latest from Google This Week.

Paul Hewett

Paul Hewett

Commercial Director & Consultant at In Marketing We Trust. Spends his day applying creativity and technology to provide growth for ambitious brands. First job was in the circus!

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